Archive - Fritinancy

The creeping (and slightly creepy) anthropomorphism of women's clothing.

May 16 •

Word of the week: FLiRT

Is this acronym too coquettish for a disease?

May 13 •

"Because I'm worth it"

Advertising copywriter Ilon Specht, 1943–2024.

May 8 •

Word of the week: Smallwashing

The little-ization of big brands.

May 6 •

Naming briefs #7

Critiquing Sixt, Solovair, Straedgy, and Sway.

May 2 •

April 2024

Word of the week: Midi

The skirt. The snack. The newsletter. The healthcare company. Plus a few words about "mid."

Apr 29 •

April linkstack

Matzo branding, fast fashion, a nameless hockey team, crater names, and more.

Apr 26 •

A new feature for Fritinancy

Apr 23 •

Word of the week: Arrival

Comings and goings in English, French, and bad corporate writing.

Apr 22 •

Sets! My Teeth!! On Edge!!!

Just stop it with “albeit," OK?

Apr 18 •

Word of the week: Wankpanzer

The perfect neologism for a perfectly hideous automotive phenomenon.

Apr 15 •

What color is “washed”?

A retail inquiry.

Apr 11 •

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