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The year of the horse
A short gallop across the brand landscape.
Feb 5
•
Nancy Friedman
19
10
2
Word of the week: Escalate
What's up with this word?
Feb 2
•
Nancy Friedman
21
8
3
January 2026
January linkstack
New newsletters, a new print magazine (!), the AI naming crisis, and more.
Jan 29
•
Nancy Friedman
18
5
4
Ten words of the week
From "algothracy" to "Donroe Doctrine" to "violence worker community," what a year this month has been.
Jan 26
•
Nancy Friedman
20
7
4
Praxis makes imperfect
An overused name, an undisguised overreach.
Jan 22
•
Nancy Friedman
25
25
5
Word of the week: Fawn
Have I told you how lovely you look today?
Jan 19
•
Nancy Friedman
22
8
5
Brands of the century: Echo
An accessories company with enduring reverberations.
Jan 15
•
Nancy Friedman
18
4
3
Word of the week: Mogging
Who's the alpha in this group?
Jan 12
•
Nancy Friedman
25
16
3
A rare weekend update
Because some of you said you wanted more posts from me, and also because so much is happening.
Jan 10
•
Nancy Friedman
30
5
3
Talk to me
I want to know what you like (and, OK, hate) about this newsletter.
Jan 8
•
Nancy Friedman
12
36
1
Picture break: 2025 in review
The year according to my camera roll.
Jan 5
•
Nancy Friedman
27
16
3
December 2025
52 things I learned in 2025
The news (to me) this year.
Dec 30, 2025
•
Nancy Friedman
73
30
9
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