17 Comments
May 20Liked by Nancy Friedman

> "narrated by the singer Kehlani, who intones that (something) is “gilded in gold” — as opposed to gilded in molybdenum?"

No, of course not! If something coated in gold is gilded, then it logically follows that something coated in molybdenum is milybdenummed. (That's pronounced "Millie bedenimmed," as in bedenimming, the inverse of bedazzling - i.e., covering a rhinestone in tiny jeans.) Pretty embarrassing for a so-called "word nerd" to not know all this ;-)

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😂

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May 20Liked by Nancy Friedman

And of course, everyone knows the word for something coated in plutonium: dead!

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💀

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May 20Liked by Nancy Friedman

>one — a lawyer — said she’d seen the name but couldn’t figure out how to pronounce it

Yes, I think this is a problem; as you note, it's not just how to pronounce the y, but where to put the stress.

That said, the word "Valkyrie" might have more reach than I had imagined; I recently found a reference to Valkyries on the bulletin board at a local Five Guys restaurant, which did surprise me:

https://www.instagram.com/p/C6t_nZrR1dO/?img_index=1

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That Five Guys note is quite mysterious!

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May 20Liked by Nancy Friedman

I don't know what it means, but I love it.

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May 20·edited May 20Liked by Nancy Friedman

We live in a world where there is a National Basketball Association team from Utah who play in Salt Lake City and are named the Jazz; it takes limber effort to pass under that low bar.

I do wonder what the short name for this team will be? The Valks? Will current Dallas Maverick's player Kyrie Irving ever turn to coaching after his playing days are over and could he start out with this team, so we could have Kyrie's Valkyries? (Or Irving's Valks, I suppose).

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May 20Liked by Nancy Friedman

The Vals, of course.

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The Jazz originally played in New Orleans, where the name made sense; after the move to SLC the name remained. See also: the Los Angeles Lakers, who play in a city without a significant lake. The team originated in Minnesota.

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these logo breakdowns are always something else...

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May 20Liked by Nancy Friedman

I think the name is fine, and people will learn to pronounce it from the announcers and ads and so on.

But I think the logo looks like a necktie superimposed on a fancy shirt.

I see all the points they're making in the description, none of which should be necessary with a good design. But after that, I look at the logo and think "It looks like a necktie."

Ah well. It's V-shaped, and that's probably enough.

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Yeah, that design explanation is *strenuous*.

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Speaking as a descendent of the murderous farmers who made northern Europe nervous (and eventually ruled England, which is why we have Odinsday, Thorsday, and Friggasday), I protest this ignorant frivolity. Also the logo makes me itch, and the explanation of it is a case study in how to polish a turd, yah.

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May 20Liked by Nancy Friedman

I've seen a lot of Bugs Bunny decades ago, but this one was not familiar. I was puzzled that Bugs had two rhyming words, 'task' and 'ask' (well, they rhyme for me) and he didn't make them rhyme, even though they were at line ends that I thought should rhyme. I give both an 'ah' sound, but Bugs had 'ah' for 'ask', while 'task' seemed to have a 'cat' vowel but longer.

The explanation of the logo seemed to cover every single line element, but there's no explanation why some letters have curved corners and some letters have sharp corners, and some have both.

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May 20Liked by Nancy Friedman

The number of sports teams I follow is comfortably minimal, and this one won't disturb that select group, sorry.

But I am listening to Elmer and Buggs in my head right now, thank you! Maybe even a touch of Apocalypse Now on top.

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May 20Liked by Nancy Friedman

Cartwright is not an uncommon name. Back when the Cartwrights wrought carts, perhaps they also devised & painted the business identities for the commissioners of the carts. A natural ability & inclination for graphic-design-before-it-was-called-that may lurk in the DNA of heriditary Cartwrights.

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