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>"We’re a lifestyle solution”

oh, ffs. These people.

>standby is the noun

Indeed, but subject to widespread, mmm, variation. The best mnemonic/heuristic I know of is to try to make it progressive: are you standbying? setupping? No? You're probably standing by or setting up. I saw this tons in tech, to the point where one of my writers once asked whether the space-less version was a new convention:

https://www.mikepope.com/blog/DisplayBlog.aspx?permalink=2247

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