Fascinating and thank you for the lovely photos. Unrelated to this post, my company just announced the roll out (rollout?) of a new printer app or tool or software thing called Papercut, and I cannot for the life of me think why anyone would name their company after a source of pain and annoyance. Perhaps it’s truth in advertising?!
Ouch! Sometimes, though, a name with negative associations is just what the hand surgeon ordered. (Think VIRGIN for an airline name. Inexperienced pilots — really?) See my story about the power of a negative tagline (friend link):
Fascinating and thank you for the lovely photos. Unrelated to this post, my company just announced the roll out (rollout?) of a new printer app or tool or software thing called Papercut, and I cannot for the life of me think why anyone would name their company after a source of pain and annoyance. Perhaps it’s truth in advertising?!
Ouch! Sometimes, though, a name with negative associations is just what the hand surgeon ordered. (Think VIRGIN for an airline name. Inexperienced pilots — really?) See my story about the power of a negative tagline (friend link):
https://wordworking.medium.com/the-sneaky-power-of-a-negative-tagline-756a8b4d38b5?sk=5c3b3fbca1bf75e2153a55bcc9a07eb0
P.S. “Rollout” when it's a noun, “roll out" when it's a verb.