Thanks for the mention! Yes, I am Team Meghan as well so didn't mean my comment as a criticism. It's just such an odd name from someone who has so much experience in the world of branding and, well, just being fabulous.
Pretty clunky name. And I'm one of those Meghan lovers! As always, insightful, Nancy. I would also love to see a brand that emerges from who she is, but maybe that's in flux for her.
The whole thing strikes me kinda like roadside accidents: glad I'm not part of it, know I shouldn't be peering too deeply, and really not eager to talk about it.
I'm neutral on Meghan, but the choice of words for her new venture is just ... very word salady. I'll have to agree with Philip Davidson. I'm also relieved that we don't have what the Brits have with their royals ... and all the baggage that entails. Thank you for this fun and fascinating mini deep dive into why words matter 😊
With Orchards she's surely attempting to echo her father-in-law's Duchy Originals brand, whose ingredients famously came from his own organic farm at the Duchy of Cornwall. It's supposed to be distributed by Waitrose now but I visited a national trust property a few years ago and they were selling Duchy Originals organic biscuits, etc, in the restaurant.
- Yes, it’s “coast.” I noticed and corrected the error, but too late for the email blast.
- The baseball slang dates from the 1940s. It's included in a 1943 issue of “Anerican Speech,” the journal of the American Dialect Society. https://www.jstor.org/stable/486597
Thanks for the mention! Yes, I am Team Meghan as well so didn't mean my comment as a criticism. It's just such an odd name from someone who has so much experience in the world of branding and, well, just being fabulous.
Pretty clunky name. And I'm one of those Meghan lovers! As always, insightful, Nancy. I would also love to see a brand that emerges from who she is, but maybe that's in flux for her.
First impressions:
The name is too long.
I can't make out anything in the monogram.
The calligraphy is awkward, somewhat reminiscent of insects with long antennae, legs and other projections extending in different directions.
The colour is surprisingly bland. I thought beige was out of fashion (but what would I know?)
I don't understand the horizontal and vertical lines. Are we looking at something on bathroom tiles?
The "tiles" represent the way the logo was depicted on Instagram, in a grid of squares.
The whole thing strikes me kinda like roadside accidents: glad I'm not part of it, know I shouldn't be peering too deeply, and really not eager to talk about it.
Sorry, Meghan fans.
I'm neutral on Meghan, but the choice of words for her new venture is just ... very word salady. I'll have to agree with Philip Davidson. I'm also relieved that we don't have what the Brits have with their royals ... and all the baggage that entails. Thank you for this fun and fascinating mini deep dive into why words matter 😊
With Orchards she's surely attempting to echo her father-in-law's Duchy Originals brand, whose ingredients famously came from his own organic farm at the Duchy of Cornwall. It's supposed to be distributed by Waitrose now but I visited a national trust property a few years ago and they were selling Duchy Originals organic biscuits, etc, in the restaurant.
Hi Viktor—
- Yes, it’s “coast.” I noticed and corrected the error, but too late for the email blast.
- The baseball slang dates from the 1940s. It's included in a 1943 issue of “Anerican Speech,” the journal of the American Dialect Society. https://www.jstor.org/stable/486597
Two of my favorite baseball movies:
It Happens Every Spring (1949)
https://m.imdb.com/title/tt0041514/
Damn Yankees (1958)
https://m.imdb.com/title/tt0051516/