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all the croissant portmantNOs have been killing me slowly, but Innoveghtive just finished the job

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💀

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Oct 14Liked by Nancy Friedman

Okay, onioissant is possibly the worst #shitmanteau that ever shitmanteaued. As for the main topic, I speak French pretty well and even I have trouble pronouncing “croissant.” Why a company would adopt a name that’s so susceptible to mispronunciation is beyond me.

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😂

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Oct 15Liked by Nancy Friedman

And then there's this abomination. https://x.com/venturetwins/status/1845554883614953472

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I just read about that "restaurant" -- but not the Croissant Critter -- in Taylor Lorenz's Substack. I'm shocked that they didn't yield to the temptation to call it a Croissitter. Or a Croishippo.

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Oct 14Liked by Nancy Friedman

'But the first syllable of “croissant” sounds like “cross,” at least to Anglophones'

That may be true of American English speakers, but it's certainly not true of British English speakers, who tend to pronounce croissant as ˈk(r)wasɒ̃ .

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Many (but not all) Americans know this as well. It may be more accurate to say that "croissant" _looks_ like "cross."

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Why name your company after something that Americans can't seem to pronounce, and that goes stale and makes a mess after 48 hours?

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Excellent points.

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Oct 14Liked by Nancy Friedman

Croissant not French? Horreurs! (At least they can claim the flakiness…)

But then, I believe it was Marie Louise, Dutchess of Parma, who brought the beloved Austrian pastries of her youth to that city, where the cafés today still serve them.

Re two launches with that name within weeks? I dare say they should have hired you, eh? 🥐

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That's another popular legend, but apparently untrue—by the time the croissant was introduced in Paris the duchess was in Parma.

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Oct 14Liked by Nancy Friedman

To me, Avocado suggests lying down on guacamole

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Squishy!

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Oct 14Liked by Nancy Friedman

The cross-posting idea makes sense. For the other one, how about the idea that it's circular, better still: semi-circular; there and back again.

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Oct 14Liked by Nancy Friedman

This may have ruined crossaints for me. But that's OK for I prefer the muffin

Please don't break that.

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deletedOct 14
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It does seem like a stretch.

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