8 Comments

"Brunchlord" sounds like a buzzword used by members of an elite group I don't belong to. But I do get and understand "TechBro."

I know what "brunch" means, but it doesn't have any effete connotations to me. Likewise, I'm aware of the many uses of "lord," but it takes mental gymnastics to combine it with "brunch," and have it mean anything.

Further, I find it difficult to pronounce easily. I don't foresee the easy propagation of "brunchlord." But, as with "cheugy," (Did that ever really catch on?) I could be wrong.

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The phrase ‘unearned influence’ may come to define this era…

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Thank you for this fun article, Nancy, and thank you as well for reinforcing that "fudge" is of unknown origin, which declaration always infuriates people who are sure that it is not and say so at length.

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I actually prefer "hustlebro" for the kind of guys we used to run into at Banana or the Gap. I think I'm inclined to respect brunch as a concept because it's so hard to get eggs Benedict after 11 a.m. or so, which is when I, a Snorelord, hit the street.

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Snorelord!

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The argument that citing brunch in this way is homophobic is very 2015, but there's a ring of truth to that, IMO. I think "brunchlord" is probably going to take off, not in spite of the association of brunch with "cheugy" white women, but because of it. Terms that marry anti-capitalist sentiment with touchstones for the "girls, gays, and theys" have a good shelf-life, because they can be adopted by a wider range of the political spectrum. (See "rainbow capitalism" - a term embraced by both LGBT leftists *and* pro-capitalist anti-woke guys.)

Sorry for the cynicism. "Brunchlord" *is* a delightful term, as far as this sort of thing goes - it's just very obviously ripe for appropriation imo.

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Does this mean the coming four years will be defined by brunchlords and Frühstücksdirektors rather than autocrats? Which would likely mean incompetent bumbling and infighting while other people do the work for only four years? Hope at last! But if anyone tries to gift me a new word rather than giving me said word I will punch them.

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Then shall we not speak of “gifted” speakers (etc.)?

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