I hope that when people google straedgy, the first thing they find is “Possible translation: We want to make lots of money, and we don’t want to spend a dime on a naming consultant.” 🤣🤣🤣
I'm picturing myself being tasked by my boss to find a digital experience enterprise that we can use to create revenue growth (in all forms and in the broadest definition), finding Straedgy, and immediately rejecting it because I will not know how to pronounce the name and do not care to look like an idiot at the eventual presentation to the partners about it.
Big Sixt fans here, both for their service (just used them in Florence) and the non-descriptive name. Solovair and Sway are great, and I think you've said all that Straedgy deserves. It's just dreck.
I love Sixt, the company, name is okay. But someone needs to talk about how not everyone looks good in that orange. I once pulled up and there were two people wearing the uniform and I really only wanted to talk to one of them.
Uniforms aren't about "looking good" -- how many people "look good" in khaki, the color of army uniforms around the world? The point is distinctiveness and, well, uniformity. Look at Sixt's competitors: Hertz's brand color is yellow/gold, Avis's is red, Alamo's is blue/yellow, National's is green. Budget uses orange as an accent, but its primary identity is dark blue. So Sixt's orange stands out in the car-rental sector. And that is the point of branding. (I note in passing that Substack's logo is orange, too. Orange is said to be associated with optimism and positive energy.)
Sure, of course it's a branding decision. I just feel for the people who have to wear the uniforms they aren't (sorry, woo) energetically aligned with.
I hope that when people google straedgy, the first thing they find is “Possible translation: We want to make lots of money, and we don’t want to spend a dime on a naming consultant.” 🤣🤣🤣
I fear that "straedgy" is how an increasing number of people would indeed pronounce "strategy." See also "Mah-hah-ahn" (the island on which I live).
Or “buh-un” for “button,” which is how every fashion-video hostess is pronouncing it.
I'm picturing myself being tasked by my boss to find a digital experience enterprise that we can use to create revenue growth (in all forms and in the broadest definition), finding Straedgy, and immediately rejecting it because I will not know how to pronounce the name and do not care to look like an idiot at the eventual presentation to the partners about it.
😂
I was fully expecting it to be a British company, since many of my fellow Brits pronounce "strategy" with a glottal stop in place of the t.
Yep, that was my guess.
Wrong London!
"Straedgy" is just a typo in the middle of a misspelling. What they were shooting for was "stragedy," which is a disaster caused by bad planning.
Shitmanteau is a word I didn't know I needed
Big Sixt fans here, both for their service (just used them in Florence) and the non-descriptive name. Solovair and Sway are great, and I think you've said all that Straedgy deserves. It's just dreck.
The plan for Bush, Cheney, and Rumsfeld's invasion of Iraq should have been called a Stragedy.
I love Sixt, the company, name is okay. But someone needs to talk about how not everyone looks good in that orange. I once pulled up and there were two people wearing the uniform and I really only wanted to talk to one of them.
Uniforms aren't about "looking good" -- how many people "look good" in khaki, the color of army uniforms around the world? The point is distinctiveness and, well, uniformity. Look at Sixt's competitors: Hertz's brand color is yellow/gold, Avis's is red, Alamo's is blue/yellow, National's is green. Budget uses orange as an accent, but its primary identity is dark blue. So Sixt's orange stands out in the car-rental sector. And that is the point of branding. (I note in passing that Substack's logo is orange, too. Orange is said to be associated with optimism and positive energy.)
Sure, of course it's a branding decision. I just feel for the people who have to wear the uniforms they aren't (sorry, woo) energetically aligned with.
They're probably a) happy to have the job and b) grateful to forgo the expense and effort of assembling a work wardrobe. At least that's how I'd feel.
No statute of limitations. Fixed!