There is a women's clothing company in Australia called 'Commonry'. I find it clumsy to say and the 'common' part does not (for me) give the right vibe for a fashion chain, not that I'm ever likely to need to buy anything from them. I couldn't find anything quickly about the origin of the name. Any comments on 'Commonry'?
I'm not familiar with the Commonry brand but don't find it especially hard to pronounce. Fashion brands take a lot of liberties with their names; for example, there's a high-end brand ("distressed" jeans: US$620) called Acne; there used to be an expensive San Francisco clothing boutique called Acrimony; and a mid-high Canadian brand managed to thrive for 30+ years despite being called Teenflo. https://nancyfriedman.typepad.com/away_with_words/2010/05/a-name-change-at-teenflo.html
To me, 'toggle' can be broader than switching one thing on or off. For example, one can toggle between displaying a small font size and a large one. In other words, there is toggling between alternative states.
Here’s a gift article from the Atlantic about the use of + in naming. Right up your alley...
The sign has become inescapable in the world of branding.https://www.theatlantic.com/newsletters/archive/2024/02/why-the-is-everywhere/677345/?gift=MKFTBveuYuEmgTs30zlsSqkmlmyg2iqM7DVqY7Gofs4
Thanks! I wrote something similar a couple of years ago. https://www.visualthesaurus.com/cm/candlepwr/what-do-plus-signs-add/
I liked your version more. Or should I say + ?
There is a women's clothing company in Australia called 'Commonry'. I find it clumsy to say and the 'common' part does not (for me) give the right vibe for a fashion chain, not that I'm ever likely to need to buy anything from them. I couldn't find anything quickly about the origin of the name. Any comments on 'Commonry'?
I'm not familiar with the Commonry brand but don't find it especially hard to pronounce. Fashion brands take a lot of liberties with their names; for example, there's a high-end brand ("distressed" jeans: US$620) called Acne; there used to be an expensive San Francisco clothing boutique called Acrimony; and a mid-high Canadian brand managed to thrive for 30+ years despite being called Teenflo. https://nancyfriedman.typepad.com/away_with_words/2010/05/a-name-change-at-teenflo.html
To me, 'toggle' can be broader than switching one thing on or off. For example, one can toggle between displaying a small font size and a large one. In other words, there is toggling between alternative states.
It's possible that I'm simply too close to the computing sense of "toggle," but that name has zero resonance for me regarding insurance.