4 Comments
Nov 14Liked by Nancy Friedman

OffBall immediately made me think of oddball as well, but in basketball there's also an "off-ball screen", where an offensive player blocks a defensive player so another offensive player can drive to the basket or take a shot (https://hoopstudent.com/basketball-off-ball-screen/). Since folks will be reading the content on a screen, that's an interesting wrinkle! :)

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Ooh, that's good.

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Nov 14Liked by Nancy Friedman

I try to learn something new every day—especially words—so I was delighted to find ébauche, which doubles for both an under painting and an incomplete watch movement.

Offball is indeed a well chosen moniker.

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Loved this. It's always surprising to me how many orgs/bizs come up with a great name and then fail to make full use of it. Names can't be just clever or just memorable --they have to carry the water. They have to tell the story without a whole lot of heavy lifting. We shouldn't have to figure it out. Huge missed opportunity. But I do love me a literary allusion with a bit o' whimsy....but connect the dots!

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