19 Comments

I don't know if it's already been tried, but they should just steal from the best and name their product "Plotz!" (It always makes me think of the Chinese cast of "What's Up, Tiger Lily?" looking for the "recipe for egg salad so good you could plotz." It would be great for booze, or even frozen fish sticks. "Your skin will look so great people will plotz!"

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Sep 19Liked by Nancy Friedman

These just suuuuuuuck. I don’t even have a more eloquent way to put it.

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😂

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Sep 19Liked by Nancy Friedman

When I hear "Smucker's," I hear in my mind their TV commercials, with the soothing voice-overs by Mason Adams.

I thought their slogan should have been, "With a name like Smuckers, it better be good."

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Sep 19Liked by Nancy Friedman

"Plonts" in my mind evokes "wyngz," the name used to describe chicken wings that cannot legally be described as chicken wings based on how they were made. Which is weird - this is "fake" cheese but "real" plants, right? Why not call it... I don't know. "Chooze" or something? (That's a slogan for you - choose Chooze!)

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I wrote about Wyngz way back in 2011 (scroll all the way down): https://www.visualthesaurus.com/cm/candlepwr/phood-for-thought/

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Can we talk about Goop, which you may have before. It checks the ‘say it/say it/ and say it again’ box — but gotta say, every time I reach for it, I’m still puzzled.

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There's also Supergoop, the sunscreen brand, which imo is a more fitting name.

Goop supposedly derives from Gwyneth Paltrow's nickname — her initials plus two O's — and although I will never like the name, she’s got the clout and the cash to make it stick and make it seem perversely cute

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Sep 19Liked by Nancy Friedman

I have no evidence for this, but: in the Mad Magazine parody of the film "Iron Man," one of the jokes is that Gwyneth Paltrow's character is reaching into RDJ's chest and says, paraphrasing here, "don't worry, I'm used to putting up with disgusting GOOP - I'm married to the guy from Coldplay!" The issue containing that parody was on newsstands in August 2008; I think Goop launched around the same time. It's extremely plausible that Paltrow was aware of the parody; could she have named the Goop brand after it?

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Agreed. A text book case of reverse engineering.

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Sep 19Liked by Nancy Friedman

The fairly recent word 'chonk' is another word that 'Tronque' will not want to be associated with.

You write: 'She now sells “a concise edit of products formulated specifically for the skin on the body”'. As a working editor (you know, words and punctuation and stuff), I have a hard time dealing with 'edit' in such contexts, but perhaps I'm getting old. I'm also wondering about 'skin on the body'. I don't think that anyone was going to confuse this skin with the skin on, say, apples or bananas, or even the skin that forms on the surface of milk as it is boiled.

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“Chonky” is often used to describe curely plump animals

I'm guessing “skin on the body” is meant to be distinguished from “skin on the face,” which OF COURSE requires a whole suite of different products. /s

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Sep 23Liked by Nancy Friedman

Very entertaining examples you've picked up there. It's almost as if someone tried to come up with a deliberately ugly name. Could it be that this 'boldness to be ugly' makes a name like TRONQUE appear so unusual or bizarre that one might suspect something special behind it?

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Sep 19·edited Sep 19Liked by Nancy Friedman
Sep 19Liked by Nancy Friedman

“Plonts” sounds like a bunch of unfortunate surprises you find in your dirty underpants. Whenever I see or hear the word, that’s what I think of.

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PLONTS in your ponts!

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Sep 19Liked by Nancy Friedman

Great!

5 plonts for PLONT

In the theater world, the word “pan” means a negative review.

The word “plont” could be given the same meaning in branding.

It could also be given a numerical scale - 1 plont not so bad, 5 plonts the worst of the worst.

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Colorful footwear - Brothel Creepers, Plont Kickers

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🍊💩 - a “plont” if there ever was one!

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