9 Comments

Wow. Of course, a lot of us tree-huggers think bottled water IS a vice (canned water not quite so much) but we're not who the campaign is aimed at. And as a non-drinker, I guess I appreciate making water as sexy as alcohol. But still, weird.

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At least, LaCroix Sparkling Water is made in LaCrosse, Wisconsin.

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Speaking of tobacco and Natural Spirit, I am reminded of American Natural Spirit cigarettes. The brand is currently owned by Reynolds American, it seems, with HQ in Winston-Salem, NC. Do we anticipate a convergence of tobacco and water here as well?

PS Bottled water is indeed a vice — an environmental disaster in pretty much every day.

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I cannot believe the people who smoke those raw unfiltered sticks and feel they are doing something positive for their health. Although what does the filter really do?

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I don't think anyone who smokes thinks they're doing something for their physical health, though they might feel like they're doing something for their mental health.

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I actually do know people, or maybe "a person," who feels they are healthier because they are "natural." He might have stopped smoking, though.

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I thought about that cigarette brand as well. It's Natural American Spirit, though, usually just called American Spirit, so not quite equivalent.

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Wow. Just wow. I’m just shaking my head at water and cigarettes being marketed with the same images and intent.

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This is beyond fascinating.

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